As a successful photography and videography studio in San Diego, we feel blessed to be able to give back to our community and support a wide variety of organizations such as churches, high schools, local fireworks and other non-profit organizations. The goal of our efforts is to provide an easy way to dramatically increase fundraising by allowing organizations to offer everyday services that their supporters already use. At Fotility, we want to help you succeed, so we’ve put together a few suggestions to help you increase participation (and thereby, donations) at your fundraising events:
- Take advantage of social media, and regularly promote your fundraiser by posting about it on platforms such as Facebook, Instagram, Twitter, TikTok, NextDoor, Craigslist, etc. Regular posts are a great way to remind people of your upcoming fundraiser, but it’s easy for people to feel overwhelmed. So don’t overdo it!
- Create an event on Facebook. This allows people to express interest in attending, as well as creates a dedicated area where you can post updates and connect with those interested in your event.
- Whenever possible, allow people to pre-purchase, and offer them a discount for doing so.
- Announce your fundraiser in your newsletter or email distribution, and be sure to include a link (or instructions) to pre-purchase!
- If you’re fundraising event is open to the public, run some ads. You’d be suprised at how many people you can reach by running ads on Facebook and Instagram, all at a VERY AFFORDABLE price (less than $20!). HINT: Why not have the ad link back to your Facebook event!
- Keep things simple, light. Your supporters are busy, and constantly being approached to support one thing or another. Keep your posts, emails and newsletters brief and direct. We’ve found that most people click on the first link/button, and don’t read anything below that. Plan ahead, and make it count!
Having served on the Board of Directors for several non-profits and Executive Board of a college student organization, our founder is very much aware of the challenges and struggles that exist in trying to do some of the things suggested in this article with limited resources. Our operational platform contains many automated features that can assist you in maximizing your fundraiser participation, so please let us know if we can assist you in any way. We’d love to help!
Is your school or organization looking for a constant, easy and profitable fundraiser that you can deploy year-round? Does your school or organization want to take advantage of social media and online marketing techniques to increase their fundraising efforts? Do you want to SMASH your fundraising goals this year? If so, then Fotility Photography & Videography can help! We’re a highly rated photographer and videographer on Google Business, and people LOVE us on Yelp! Give us a call toll free at 800-494-1405 to discuss your fundraising needs, or visit our fundraising page to request a partnership! Fotility Photography & Videography has been hired over 1,592+ times in San Diego alone, and many, many times worldwide (that’s right, Fotility offers professional destination photographer and videographer services), and we LOVE giving back to our community and local causes!